Credit: 3

Taken in September 2018

Lecturer:

Dr. Adlina Abdul Samad

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The course comprises discussions on the fundamentals of qualitative research in language and communication. Students are given exposure to different research paradigms and various theoretical orientations. Methodological approaches in qualitative research will be discussed leading to developing qualitative research designs based on students’ research interests. This course will enable students to identify and apply appropriate methodologies in order to design and develop qualitative research instruments and analyse qualitative data for language and communication research.

Credit: 3

Taken in September 2018

Lecturer:

Assoc. Prof. Dr. Faizah Mohamad Nor

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The aims of this course are to provide students with the opportunity to assess quantitative research methods that are used in social science studies for the purpose of applying these methods in their own research. This course will begin by examining situations in which quantitative research methods will be more useful in arriving at more significant findings. Students will be required to distinguish key statistical terms and central statistical concepts of descriptive statistics and inferential statistical analysis methods. In addition, the course will outline the application of statistical analysis in handling, analyzing and interpreting data obtained for quantitative language and communication studies. At the end the course, students should be able to apply these statistical procedures to interpret the data collected from their own research.

Credit: 3

Taken in September 2018

Lecturer:

Dr. Hanita Hassan

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The aim of this course is to expose students to the key theories, concepts and practices of language and communication. In this course, the theories and concepts of language use in various types of communication will be critically reviewed. Students will be required to analyse the practices and current issues of language and communication. This course will also introduce students to media and digital communication and discuss their implications on society and culture. As part of the assessment, students will be given an opportunity to conduct a small-scale study examining the current issues of language and communication practices in different cultural settings.

Credit: 3

Taken in January 2019

Lecturer:

Dr. Shanti Sandaran

Dr. Noor Aireen Ibrahim

Dr. Nur'ain Balqis Haladin

Credit: 3

Taken in September 2018

Lecturer:

Dr. Noor Aireen Ibrahim

Dr. Shanti Sandaran

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This course is dedicated to the analysis of digital cultures or cyber cultures that is the social relationships that occur in the realm of new media like the Internet, video games, smartphones and other high-tech tools. Hence, this course will be more theoretically driven as students will be exposed to the major concepts and methods to study issues in digital cultures and the related inter-disciplines, such as ethnic, cultural and women’s studies. The course is structured along two overlapping paradigms: i) key concepts (e.g. culture, ethnicity, hegemony, gender, sexuality and imperialism); and ii) various elaborated theoretical positions; race/ethnic theories, feminisms, post-structuralisms, and post-colonial theories. At the beginning of the course, students will have the opportunity to explore how the “digital” is impacting on society and changing our culture. In the second half of the course, questions about theory and method will be grounded via a critical analysis of current issues in the digital culture as well as an examination. At the end of the course, students will have a thorough knowledge of the major theories which will lay the groundwork for further research work.

Credit: 3

Taken in January 2019

Lecturer: 

Assoc. Prof. Dr. Abdul Rahim Hj Salam

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This course provides overview of theories and applications of technology in disseminating information with relevance to the fundamental concepts of CMC. Established and emerging modalities of computer mediated communication and mediums will be explored to further understand how human-to-human communication interactions have been influenced or altered through the use of computer technology. Using computer technology as a tool for communication, students will discuss and review critically issues on CMC from both research and practical perspectives.

Credit: 3

Taken in January 2019

Lecturer: 

Dr. Adlina Abdul Samad

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In this course, students will examine key issues related to the intersection between language and culture. Students will be required to review and engage in an academic forum discussing a range of current research in the study of language, linguistics and culture. In addition, students will gain experience from conducting a small-scale research project as part of the assessment in this course which provides practical training for students who intend to carry out research in the area of language, linguistics and culture.

Credit: 3

Taken in September 2018

Lecturer: 

Dr. Shanti Sandaran

Dr. Noor Aireen Ibrahim

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This course will examine the various theories and models that underpin the study of persuasion. Students will identify and analyse the use of persuasive language and devices as well as other elements for example culture, logic and motivation. This course will require students to critically evaluate persuasive language and strategies in a variety of contexts (e.g. campaigns and advertisements) in both the conventional and digital media. At the end of the course, students should be able to demonstrate their understanding of persuasive communication and its key elements and the different contexts and modes in which persuasion can be found.

Credit: 3

Taken in January 2019

Lecturer: 

Mr. Ghazali Bunari

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The internet has grown from a fringe cultural phenomenon to a significant catalyst for cultural transformation. In this course, students will explore the relationship of popular culture and the Internet. It covers the discussion of apps, trends, and research in popular culture and the Internet. At the beginning of the semester, the course introduces the theories related to pop cultures. This is followed by in-depth discussions of specific case studies of popular culture and the Internet. Finally, students will present their experience undergoing a real Internet campaign. At the end of the course, students should be able to have a clear understanding of how popular culture and the internet influences each other.

Credit: 4

Taken in January 2019

Supervisor: 

Dr. Shanti Sandaran

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This is an academic exercise for writing a research proposal. Students will be guided to write a research proposal for their Masters project, by which students will conduct a study individually to investigate the language use in different professional settings. Based on the knowledge acquired in the taught courses and supervisor’ guidance, students will identify a topic or research area. They have to write the first three chapters which are introduction, literature review and methodology. The written proposal should strictly adhere to the UTM thesis writing guideline. Although Masters Project I and Masters Project II make a set, they are assessed separately.